Artists Gone Social is a 3-hour workshop being held onFebruary 20, 2010. Photographer and social media consultant Aaron Hockley will lead a discussion that will provide attendees from the art community with powerful knowledge of:

• An Introduction to Social Media Tools – a look at a bunch of tools with tips for which ones provide the most bang for the buck
• How Social Media Marketing differs from traditional marketing – using traditional methods with social media will lead to failure. Learn the new way of reaching out.
• Social Media Conversations – we’ll talk about the two-way aspect of social media
• The idea of Hubs and Outposts – with so many tools, develop a strategy to reach many people but lead them all to your focused message and content.
• Turning Social Media usage into Revenue – how can one make money from these fun social tools?
• Ideas for Social Media Content Creation – a look at what mix of your existing/artistic content along with new content will play best to your social network online.
• Your Questions – during registration, you’ll be asked about your pressing questions… and we’ll address those during the workshop.

Artists such as photographers, writers, designers, and musicians have always faced challenges in marketing their work and connecting with the appropriate communities. Rapidly-changing social and new media tools are quickly becoming the way to connect with existing fans and reach new ones… we’ll take a look at available tools and technologies and then dive into practical, reasonable tips and workflows that enable one to use social media for reaching new people and growing their creative business.

NOTE: Register by the 31st and get 30% OFF!