Ziba’s new book looks at branding from a fresh perspective. In Make.Love.Brand. Ziba feels that we are in a time of transition where business is being redefined and that authenticity is a requirement for any company intending to be relevant in the market place. All I know is that next to Steve Jobs I think Sohrab Vossoughi “gets it” more than anyone else in the industry. Can’t wait to see what he does next.